Juel Concepts is a Los Angeles based boutique music marketing/PR and management agency for select musicians, founded in 2013 by Kristin Juel, and branding specialist and agency veteran whom helped lead the creative strategy at Cliff Freeman and Partners on Church’s Chicken (winner of a Cannes Lion Bronze in 2000). Juel Concepts’ philosophy is sustainable growth with a few select bands allowing for an intimate and personalized relationship with management, while also maintaining highly specialized partners to support their music and brand build. It’s one step shy of a label, with distribution set through Kobalt/AWAL, to support artist achieve their goals in all creative endeavors without the timing constraints regarding the launch of their music or loss of their earnings from distribution of their music. Kristin has been a contributor at Water & Music, a research intelligence network covering music technology, creative AI, web3, NFTs and metaverse.