Michelle Cable founded Panache in 1998 in Eureka, CA. Panache has existed as many entities in the music industry since then. We originated as a music zine, born out of the love of discovering bands that inspired and shook your soul. Interviewing bands led to promoting shows in Humboldt County, CA, and then in San Francisco. Panache evolved into a North American booking agency when we started organizing tours for bands nationwide. While in NY, after existing as an agency for over a decade, Panache expanded into music management to help our artists find the guidance they needed to develop their art into sustainable, long-lasting careers. At Panache, we are a collective of independent-minded music lovers who pride ourselves on thinking outside the box as we focus on creative production. Our artists are part of our family as we work to promote, expand their art. We bridge the gap between DIY ethos and commercial success while always keeping an artist’s best interest and integrity to heart.